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The Journey to Value
“Anyone working in the business management community in Central & Eastern Europe should strongly consider reading it.”
Charting a course for success in emerging markets
ISBN: 978-1-906884-04-8
Tomasz Bochenek, Vice President Microsoft CEE HQ
“Schlenker and Pronk ... propose a very interesting and different vision of how information technology can be leveraged to enhance human potential in developing individual careers, organizations, and economies.”
Dr. Christopher Brennan, Director & General Manager Eastern Europe, Middle East and Africa at Adobe Systems
'“... a great book for anyone interested in Emerging Markets and the ability to adapt and position IT “value” selling to those customers, their context and expectations.”
Alfonso Di Ianni, Senior Vice President, European Enlargementand CIS region at Oracle Corporation
“What sets this book apart are the inspiring case studies of how companies are using IT to create wealth, based on a radically new methodology for navigating this ‘journey to value’.”
Dr. Jules Goddard, Research Associate at London Business School, former Gresham Professor of Commerce and Mercers School Memorial Professor at the City University